Ozzy Makes Texting Relevant for Samsung Propel Mobile Phone
I have to say I love this spot featuring an unintelligible Ozzy Osbourne who must rely on texting his communiqué in order to survive on his own in the world. It’s funny and it reinforces everything we think is true about the brain fried Ozzy. More importantly, it’s a brilliant benefit payoff for texting, especially to us older folks who wonder how a teenager can possibly require more than 200 text messages a month when they can make easy work with over 1,000 text messages monthly.
Kudos to Ozzy for poking fun at himself (although he’s pretty adept at it anyway). Well done to Samsung and their agency for finding a suitable spokesperson who can demonstrate a product benefit.
Explore posts in the same categories: AdvertisingTags: Hugh Allspaugh, Marketing Independence, Ozzy, Ozzy Osbourne Commerical, Samsung Propel, Text Messaging
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Marketing Independence's Blog 
March 25, 2009 at 3:10 pm
I bought my son one of these phones for his 12 birthday (he mumbles a lot too, but for different reasons). It’s an excellent phone for texting. Two thumbs up.