Burger King takes reverse pickpocketing to the streets of Chicago

In my class at DePaul last night we reviewed the August 2008 Burger King commercial “Reverse Pickpocketing.” Just got a text from one of my students:

“Professor, You know that BK reverse pickpocket ad you showed last class? Well, apparently the campaign has gone viral and representatives have been found in the city dropping $1, $5 and $100 bills and BK gift cards in real leather wallets with the King’s ID in them. Pretty weird, awesome stuff.”

Thanks Josh.  Weird and awesome indeed.  I like where this idea is going: off the screen and out into the streets to start that word of mouth machine we like to call buzz.  Let me know if this evolves.

Don’t know why, but this video doesn’t seem to work.  Try this link instead if it won’t play: http://www.youtube.com/watch?v=DNNYGXF1fDQ